Customer loyalty is the core of any customer centric function, and it illustrates the loyalty built between the customer, organisation, persons, products or brands. Customer loyalty is the key determinant of happy customers and through them it becomes a reason for organisation’s success.
The greatest value achieved from a Customer Loyalty Program is retention of existing customers. Industry leaders regard it as the most cost efficient marketing tool to retain existing and returning customers, apart from running highly effective marketing initiatives to select customers based on their individual purchase pattern / behaviour.
A loyalty program provides a practical as well as compelling reason for continuous buying which in turn keeps customers more engaged and attached to a brand. A new customer acquisition can take up to 5 x times, effort and money than retaining an existing customer. At the same time, brands can acquire new customers through strategic and tailor made loyalty programs, retain them through exciting campaigns and programs and retarget them efficiently for higher sales and revenue.
Studies say 3 out of 5 customers are willing to give up a brand for a new one which provides consistent quality, timely service and a pleasant experience. Customers are always loyal to a positive emotional experience, physical attribute-based satisfaction and value delivery of a product or service.
We understand customers behaviour through their transactional and behavioural data. We draw insights from deep data analysis. We help you swiftly act upon the findings and deliver campaigns and communications which are highly relevant and action seeking.
Be it enticing customers to stay with you, energising your dealer and distribution channels or empowering influencers to perform better, One Loyalty ensures high involvement and commitment from your customers. Our hi-tech platform is ready for either plug-n-play or customisation, and produces great results and ROI over a defined term
Monitor customer behaviour, then reinforce or reward accordingly. Build marketing campaigns/promotions that are in sync with customer expectations.
Sense the big hike in visits per customer, also feel improvement in spend per visit and higher frequency of purchases. There will be a level-up in product’s targeted sales for sure; improvement in sales velocity and basket size follows.
Monitor, reinforce and reward customers groups based on their day-to-day engagement.
Product specific rewarding; Sell lower selling items with special incentives; bonus points rewarding during low-sales period
Reduce customer churn to increase profits
Retaining an existing customer is easier than finding a new one
Increase foot-fall/visits, improves frequency of purchase and average customer spending
Understand your customers better through redemption data and analytics.
Spending of Existing
Increase in customer visits
More sales for higher
(Brand loyalty improves)
One Loyalty has been our loyalty partners since 2015. We have been using their One Loyalty platform for multiple projects. The best part about Arokia is that they offer end-end solution and meet every single requirement of a loyalty program. Not only that, their rapid-turnaround and customer-centricity is worth mentioning. We look forward to them as being our long-term partners in future as well! Keep it up!!
Head - Brand & Communication
Reliance Capital (Reliance Money).
Shriram Transport Finance Company has developed a great partnership with One Loyalty for our "Shriram Rewards" Customer Loyalty Program. STFC appreciates One Loyalty's dedication, attention and creative approach for making customers more engaged
Shriram Transport Finance Company Limited
Carl Zeiss’s Channel Partner Loyalty programme is powered by One Loyalty Framework. It is a big success with our partners and the participation and feedback has been great. Carl Zeiss India is very happy with the Return on investment from our programme and the business intelligence gathered from the analytics is key for its continuous success.
National Manager - IT
Carl Zeiss India
Damro’s Smart rewards program was implemented using One Loyalty framework. Damro zeroed in on One Loyalty as it was a perfect fit for the retail industry. Damro saw a significant jump in customer interest due to several options to redeem the points. The icing on the cake was the analytics that has helped Damro’s marketing initiatives to be tailored based on customer intelligence.
Damro Exports (Pvt) Ltd
Dexler’s Employee Loyalty program uses One Loyalty framework and we are extremely happy with its performance and features. One Loyalty Employee Loyalty program is easy to use and helped us with its acceptance and usage by our employees.
Manager - HR
Dexler Information Solutions Pvt. Ltd.
Team One Loyalty has swiftly guided us through the web development process and developed our website that is above excellence in its functionality and usability factor. The process re-engineering work, analysis and development of project really helped us to reduce the "time to market". They represent excellent value for money.
Carl Zeiss India
Reelomatic is extremely happy with the work done by One Loyalty team. They are our IT partner, they understand what a real partnership is, and they are always consistent with quality, and reliable with their time commitments.
The service and personal attention is fantastic!!
VP Sales & Marketing
Some of our happy customers who were able to benefit from our solutions.