Why Customer Loyalty
Customer loyalty is the core of any customer centric function, and it illustrates the loyalty built between the customer, organisation, persons, products or brands. Customer loyalty is the key determinant of happy customers and through them it becomes a reason for organisation’s success.
The greatest value achieved from a Customer Loyalty Program is retention of existing customers. Industry leaders regard it as the most cost efficient marketing tool to retain existing and returning customers, apart from running highly effective marketing initiatives to select customers based on their individual purchase pattern / behaviour.
Customer Acquisition, Retention and Retargeting
A loyalty program provides a practical as well as compelling reason for continuous buying which in turn keeps customers more engaged and attached to a brand. A new customer acquisition can take up to 5 x times, effort and money than retaining an existing customer. At the same time, brands can acquire new customers through strategic and tailor made loyalty programs, retain them through exciting campaigns and programs and retarget them efficiently for higher sales and revenue.
Prevent Customer Churn
Studies say 3 out of 5 customers are willing to give up a brand for a new one which provides consistent quality, timely service and a pleasant experience. Customers are always loyal to a positive emotional experience, physical attribute-based satisfaction and value delivery of a product or service.
Insight Driven Engagements
We understand customers behaviour through their transactional and behavioural data. We draw insights from deep data analysis. We help you swiftly act upon the findings and deliver campaigns and communications which are highly relevant and action seeking.
Higher Revenues & ROI
Be it enticing customers to stay with you, energising your dealer and distribution channels or empowering influencers to perform better, One Loyalty ensures high involvement and commitment from your customers. Our hi-tech platform is ready for either plug-n-play or customisation, and produces great results and ROI over a defined term
Targeted Marketing
Monitor customer behaviour, then reinforce or reward accordingly. Build marketing campaigns/promotions that are in sync with customer expectations.
Bottom Line -
Sense the big hike in visits per customer, also feel improvement in spend per visit and higher frequency of purchases. There will be a level-up in product’s targeted sales for sure; improvement in sales velocity and basket size follows.
Customer Loyalty
Increase Revenue
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Targeted Marketing
Monitor, reinforce and reward customers groups based on their day-to-day engagement.
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Product promotions to boost sales
Product specific rewarding; Sell lower selling items with special incentives; bonus points rewarding during low-sales period
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Differentiate over Competition
Reduce customer churn to increase profits
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Retain Customers
Retaining an existing customer is easier than finding a new one
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Increase Frequency /Spend
Increase foot-fall/visits, improves frequency of purchase and average customer spending
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Gain Customer Insight
Understand your customers better through redemption data and analytics.
Four most important retailer benefits from our customer loyalty programs:
Aquire
New Customers
Boost
Spending of Existing
Customers
Customer retention
Increase in customer visits
More sales for higher
value products
(Brand loyalty improves)
Greatest value from a Loyalty Program is its unique ability to identify
individual customers and take necessary actions based on individual behaviours.
We have made a difference to our clients' businesses
Clients are Happy, Excited, Buoyant, Talking About One Loyalty
Some of our happy customers who were able to benefit from our solutions.
