Customer loyalty is the core of any customer centric function, and it illustrates the loyalty built between the customer, organisation, persons, products or brands. Customer loyalty is the key determinant of happy customers and through them it becomes a reason for organisation’s success.
The greatest value achieved from a Customer Loyalty Program is retention of existing customers. Industry leaders regard it as the most cost efficient marketing tool to retain existing and returning customers, apart from running highly effective marketing initiatives to select customers based on their individual purchase pattern / behaviour.
A loyalty program provides a practical as well as compelling reason for continuous buying which in turn keeps customers more engaged and attached to a brand. A new customer acquisition can take up to 5 x times, effort and money than retaining an existing customer. At the same time, brands can acquire new customers through strategic and tailor made loyalty programs, retain them through exciting campaigns and programs and retarget them efficiently for higher sales and revenue.
Studies say 3 out of 5 customers are willing to give up a brand for a new one which provides consistent quality, timely service and a pleasant experience. Customers are always loyal to a positive emotional experience, physical attribute-based satisfaction and value delivery of a product or service.
We understand customers behaviour through their transactional and behavioural data. We draw insights from deep data analysis. We help you swiftly act upon the findings and deliver campaigns and communications which are highly relevant and action seeking.
Be it enticing customers to stay with you, energising your dealer and distribution channels or empowering influencers to perform better, One Loyalty ensures high involvement and commitment from your customers. Our hi-tech platform is ready for either plug-n-play or customisation, and produces great results and ROI over a defined term
Monitor customer behaviour, then reinforce or reward accordingly. Build marketing campaigns/promotions that are in sync with customer expectations.
Sense the big hike in visits per customer, also feel improvement in spend per visit and higher frequency of purchases. There will be a level-up in product’s targeted sales for sure; improvement in sales velocity and basket size follows.
Monitor, reinforce and reward customers groups based on their day-to-day engagement.
Product specific rewarding; Sell lower selling items with special incentives; bonus points rewarding during low-sales period
Reduce customer churn to increase profits
Retaining an existing customer is easier than finding a new one
Increase foot-fall/visits, improves frequency of purchase and average customer spending
Understand your customers better through redemption data and analytics.
Spending of Existing
Increase in customer visits
More sales for higher
(Brand loyalty improves)
One Loyalty helped Fern Hotels and Resorts roll out Green cover reward programme. One Loyalty’s ease of use and great features are a big factor in Green cover’s success.
Sr. Vice President - Operations
The Fern Hotels and Resorts
Reliance Money chose One Loyalty because it offered the best combination of innovation, scalability, security, user friendliness and value added features. Reliance's Loyalty program is used by over 5 million users. It is highly stable and we received positive feedback from our customers. We are extremely happy with the software product and also appreciate the subject matter expertise and support provided by One Loyalty team.
Head - Brand & Communication
Reliance Capital (Reliance Money).
Damro’s Smart rewards program was implemented using One Loyalty framework. Damro zeroed in on One Loyalty as it was a perfect fit for the retail industry. Damro saw a significant jump in customer interest due to several options to redeem the points. The icing on the cake was the analytics that has helped Damro’s marketing initiatives to be tailored based on customer intelligence.
Damro Exports (Pvt) Ltd
Narula’s Ghar Sansar - one card for the entire family’ – Loyalty program needed a reliable framework and implementation and we choose One Loyalty. As a retail outlet that is extremely customer focused, the Ghar Sansar Loyalty program has made our customers come back for more and we were able identify our high value customers and design our promotions based on that. A big hit with our customers is the ability to redeem the points at POS.
Some of our happy customers who were able to benefit from our solutions.