A rewards program for channel partners /distributors is an essential tool to drive sales. A properly designed rewards program becomes your major game changer. More than B2C incentive programs, B2B incentive programs have high potential because earned loyalty is long term and always results in higher returns.
According to market survey in B2B industry:
A B2B partner may have several vendors vying for their attention. A well designed rewards program can help you beat the competition for partner’s attention.
Partner reward data can act as bench mark for classifying partners into different tiers. Targeted communication based on this segmentation can be highly effective.
The cost of managing and awarding B2B Loyalty programs is lower than B2C. But the returns are much higher for B2B.
Rewards can be set for specific sales targets and partners can be frequently alerted as to where they stand corresponding to these targets.
Analyze partner activity and get valuable analytics that can help you to take effective actions for improving. Identify the best performers, weak markets, and best as well as low selling products and lot more, and take appropriate action using this facility.
Provide various redemption options based on the diverse likes of your partners. Setup exclusive experience based rewards that can drive the desire and competition.
Channel Partner/B2B loyalty program can be seen as the key tool to generate higher value from your channel partner/B2B relationships.
A B2B loyalty program supported by superior One Loyalty technology will give you the critical edge over the competition. Creating a portal where partners can view their points earned as well as benefits gained from the relationship is a major driver and motivating factor to sell your company’s products.
Moreover, with the data gathered from partner’s rich analytics, management can take the right decisions and make continuous improvement to the Channel Partner/B2B Loyalty programs.
Carl Zeiss’s Channel Partner Loyalty programme is powered by One Loyalty Framework. It is a big success with our partners and the participation and feedback has been great. Carl Zeiss India is very happy with the Return on investment from our programme and the business intelligence gathered from the analytics is key for its continuous success.
National Manager - IT
Carl Zeiss India
Team Arokia has swiftly guided us through the web development process and developed our website that is above excellence in its functionality and usability factor. The process re-engineering work, analysis and development of project really helped us to reduce the "time to market". They represent excellent value for money.
Carl Zeiss India
Some of our happy customers who were able to benefit from our solutions.