FMCG or Fast Moving Consumer Goods are ones that have a very short shelf life and are relatively cheap in terms of the price for example: cosmetics, medicines, soft drinks, processed foods.
Consumer durables are those that are manufactured for use over a long period of time. For example: cars, household goods (home appliances, consumer electronics, furniture, etc.), sports equipment, firearms, and toys.
Be it FMCG/Consumer durables- the competition in the market is very high and trying to get an edge over your competitors will usually make you keep aside a huge chunk of your profits for discounts or other promotional activities, so that you can get repetitive business from them.
Another way that you can acquire new customers and retain the existing ones- is to implement a loyalty program to help you in rewarding those customers that are actually giving you business and target your discounts and offers more easily to build yourself a solid customer base.
The loyalty program for FMCG and consumer durables will obviously be different since the frequency at which they are bought are different. But no matter which, One Loyalty can help you design a loyalty program that can help you no matter what type of goods you deal in ; be it FMCG or Consumer Durables.
Give us a call or drop us an enquiry to know more about how our loyalty programs for FMCG/Consumer Durables can help your business maintain the profit that you want without over-exhausting your margins in the form of discounts.
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Head over to our contact page and leave us a message. We are more than happy to help you discuss your needs and design for you the perfect loyalty program to achieve your goals and objectives.
Do check out our channel engagement programs or employee loyalty solutions that may be of interest for your business.