Customer Loyalty

Customer Loyalty is key to customer satisfaction, OneLoyalty gives you the key insight on your customer and deliver them the right offers.

Greatest value from a Customer Loyalty Program is ability to retain high value customers. It is regarded by industry leaders as the most cost efficient marketing tool to add new customers, retain the high value customers among them and run efficient marketing initiatives by identifying individual customers and to take targeted action based on individual behaviors.

Customer Loyalty Retention

Customer Retention

A Loyalty program provides a practical and hard reason for continuous buying which in turn can provide useful customer intelligence. It takes 5 times more to acquire a new customer than to retain and sustain an existing customer.

Customer Acquisition

Customer Acquisition

3 out 5 customers are willing to give up a former favorite brand in order to have a better service experience. Differentiate from your competition through better customer insight and follow up action.

Customer Intelligence

Customer Intelligence

Understand customers through data. Identify the best customers and preferences. Ability to act on customer data through actions that can directly impact the "most loyal" customers in a positive way.

Customer Loyalty Profits

Higher Profits

Reduction in customer churn can have major impact on increase in profits. Reduction by 5% leads to 25-125% profit increase.

Target Customer Marketing

Targeted Marketing

Move beyond day to day transactions. Monitor, Reinforce and reward customer behavior. Build marketing campaigns/promotions that is in sync with customer expectations.

Customer Loyalty BottomLine

Bottom Line -

Jump in Visits per customer, Spend per visit and higher frequency purchases. Lift in product specific sales, Sell lower selling items and Sales during slow periods.

Why Customer Loyalty

Customer loyalty can be seen as the main key element of customer relationship management and illustrates the loyalty which is built between the customer, organisation, persons, products or brands. Customer loyalty is the key determinant of an organisation’s success.

Therefore customer loyalty can be explained as, when people choose to use one unique product rather than shopping for other products by different companies.

Customer Loyalty

Increase Revenue

  • Targeted Marketing

    Move beyond day to day transactions. Monitor, Reinforce and reward

  • Tie Promotions to Customer behavior

    Product specific sales, Sell lower selling items through special incentives, bonus points during slow periods

  • Differentiate over Competition

    Reduce customer churn to competition. Reduction by 5% leads to 25%-125% profit increase.

One Loyalty Customer Loyalty
  • Retain Customers

    It takes 5 times more cost/effort to acquire new customers than to retain existing customer.

  • Increase Frequency /Spend

    More visits per customer, more spends per visit and higher frequency of purchases

  • Gain Customer Insight

    Understand your customer through data and analytics. Reach customers directly based on data.

Four Basic reasons how Retailers can benefit from Customer Loyalty Programs

Aquire
New Customers

Boost
Spending of Existing
Customers

Retention
Increase Customer Visits

Shift to
Higher Value
Products (Brand Loyalty)

Customer Loyalty

Greatest value from a Loyalty Program is ability to identify individual customers and to action based on individual behaviors.

Identify your loyal customers

What Client’s Say

People are Excited, Happy About One Loyalty

Some of our happy customers who were able to benefit from our solutions.