Greatest value from a Customer Loyalty Program is ability to retain high value customers. It is regarded by industry leaders as the most cost efficient marketing tool to add new customers, retain the high value customers among them and run efficient marketing initiatives by identifying individual customers and to take targeted action based on individual behaviors.
A Loyalty program provides a practical and hard reason for continuous buying which in turn can provide useful customer intelligence. It takes 5 times more to acquire a new customer than to retain and sustain an existing customer.
3 out 5 customers are willing to give up a former favorite brand in order to have a better service experience. Differentiate from your competition through better customer insight and follow up action.
Understand customers through data. Identify the best customers and preferences. Ability to act on customer data through actions that can directly impact the "most loyal" customers in a positive way.
Reduction in customer churn can have major impact on increase in profits. Reduction by 5% leads to 25-125% profit increase.
Move beyond day to day transactions. Monitor, Reinforce and reward customer behavior. Build marketing campaigns/promotions that is in sync with customer expectations.
Jump in Visits per customer, Spend per visit and higher frequency purchases. Lift in product specific sales, Sell lower selling items and Sales during slow periods.
Customer loyalty can be seen as the main key element of customer relationship management and illustrates the loyalty which is built between the customer, organisation, persons, products or brands. Customer loyalty is the key determinant of an organisation’s success.
Therefore customer loyalty can be explained as, when people choose to use one unique product rather than shopping for other products by different companies.
Move beyond day to day transactions. Monitor, Reinforce and reward
Product specific sales, Sell lower selling items through special incentives, bonus points during slow periods
Reduce customer churn to competition. Reduction by 5% leads to 25%-125% profit increase.
It takes 5 times more cost/effort to acquire new customers than to retain existing customer.
More visits per customer, more spends per visit and higher frequency of purchases
Understand your customer through data and analytics. Reach customers directly based on data.
Spending of Existing
Increase Customer Visits
Products (Brand Loyalty)
One Loyalty helped Fern Hotels and Resorts roll out Green cover reward programme. One Loyalty’s ease of use and great features are a big factor in Green cover’s success.
Sr. Vice President - Operations
The Fern Hotels and Resorts
Reliance Money chose One Loyalty because it offered the best combination of innovation, scalability, security, user friendliness and value added features. Reliance's Loyalty program is used by over 5 million users. It is highly stable and we received positive feedback from our customers. We are extremely happy with the software product and also appreciate the subject matter expertise and support provided by One Loyalty team.
Head - Brand & Communication
Reliance Capital (Reliance Money).
Damro’s Smart rewards program was implemented using One Loyalty framework. Damro zeroed in on One Loyalty as it was a perfect fit for the retail industry. Damro saw a significant jump in customer interest due to several options to redeem the points. The icing on the cake was the analytics that has helped Damro’s marketing initiatives to be tailored based on customer intelligence.
Damro Exports (Pvt) Ltd
Narula’s Ghar Sansar - one card for the entire family’ – Loyalty program needed a reliable framework and implementation and we choose One Loyalty. As a retail outlet that is extremely customer focused, the Ghar Sansar Loyalty program has made our customers come back for more and we were able identify our high value customers and design our promotions based on that. A big hit with our customers is the ability to redeem the points at POS.
Some of our happy customers who were able to benefit from our solutions.